Taste McLaren Vale is working with the Unearthing Wine group from Adelaide to unearth new wines and new wine lovers. We are looking to produce small run wines under the Unearthing Label. Let Charlie (from Unearthing) explain all about the concept below.
Unearthing Wine Lovers; Wine Label
The wine industry is highly competitive across South Australia, and in fact, the world. There have been long term issues around the general economy, wine gluts, export doom, and storage costs, and so the industry is doing it hard. We hear that. But let’s face it, wine lovers love fun, and they also love sharing and gathering socially, enjoying a good wine with friends.
So, it’s time to unearth for our wine lovers, some good wine.
Recent news suggests we currently drink less, but what we are drinking is of better value. This is good news; however, some would argue that at times like the tight economy we currently face, we drink more! Regardless, Charlie-Helen Robinson, Founder of Unearthing explains that there are very good ways to get your hands on a good wine, at a very good price.
She says, “I hear stories of people getting good wine deals, and yet no one was beating down my door. I don’t believe there should be compromise on what we are drinking in hard times, so it was time to take action and bring it to my own door myself, and to then share with all. I believe we have a great offering.”
Charlie’s wine group is generally described as “a relaxed group of wine lovers, talented experts and enthusiastic amateurs” and they’re betting that since wine is something you continually buy, you won’t mind them unearthing a general brand that maintains exceptional value and quality for you.
Previously available to only those in the know or as ‘mates rates’, Charlie has partnered with Shane Barker of Taste McLaren Vale (again) to launch a new label doing just that. The Unearthing Wine Series will roll out one bottle at a time, pairing wines from “limited-allocation, highly acclaimed vineyards in South Australia”, with long standing friendly characters well known in the wine group social circles.
Charlie says “It is rewarding to be able to share exceptional deals with our members and to know they are getting good value wines. With over 1000 members worldwide, we believe we have found a winning formula for unearthing wine experiences, yet we are never content to sit back and rest on our wine corks. This is just a journey that continues to unearth. This is just another crossing.”
Charlie’s wine group has been unearthing wine and unique wine experiences since 2007. And she isn’t stopping!
The first wine to hit the market’s is named after Charlie herself.
Charlie’s Sav or more formally, a 2013 Adelaide Hills Sauvignon Blanc
Best served chilled relaxing under the summer sunshine, wearing a string bikini with a smile